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Cruelty free beauty

About Seren Scents

Seren Scents is an ethical, cruelty free and Vegan brand house based in London that specialises in cosmetics, men’s grooming and sun care. Our vision and greatest strengths have always been uncompromising product quality and the strive to make beauty affordable and cruelty free. Over the last 5 years we have focused on growing the business locally and internationally and are proud to be listed in major supermarkets, retail chains, independent stores, department stores and pharmacies. The business comprises three divisions.

The online store

Makeupoffers.co.uk is the online beauty store that services customers worldwide.

Seren London and Barbology London

We are proud to bring to the market our own line of cosmetics and Mens grooming products. Manufactured in the UK and EU under strict regulations and with ethical and vegan friendly ingredients.

Seren Scents brand house

We act as a brand house and distributor for ethical, vegan friendly products in the UK and in international markets.

Innovative, affordable

Our Vision

To enable Seren London to become a leading brand in the market of cruelty free and environmentally friendly beauty products.

To become a successful brand house for quality and ethical brands ranging from start-ups to market leaders.

To be recognised for the quality of the products on offer, unbeatable value with great customer service.

To continue to be a fun and innovative brand, promoting a culture of environmental awareness and supporting philanthropic projects

Togetherness

The Team

With over 30 years of combined experience in the beauty and fashion industry, the Seren Scents team are young, energetic and work tirelessly to realise the vision of the company. The Directors have previously provided consulting and marketing in the beauty and fashion industry and have built a strong team of young professionals with experience in leading cosmetics and beauty brands. The office is always full of fun and new ideas and each member of the team brings a different and innovative approach to their work. Based in the UK and with offices in Sri Lanka and Malaysia, we have a multicultural way of thinking that reflects the diversity and needs of the wider consumer profile. The commitment and energy of each member of the team contributes towards the growth of the company and our brands internationally so that cruelty free beauty will be available to everyone.

Seren Scents

Seren Scents is an ethical, cruelty free and Vegan brand house based in London that specialises in cosmetics, men’s grooming and sun care. Our vision and greatest strengths have always been uncompromising product quality and the strive to make beauty affordable and cruelty free.