cruelty free beauty

Argan Oil

Seren London is an ethical beauty brand based in London. On the whole cruelty free beauty brands tend to be expensive. Seren London was created to bridge the gap in the market, providing ethical products made in the EU and competitively priced. All of our products are cruelty free with packaging made from 100% recyclable material. Working closely with the Vegan Society we aim to trademark most of our products as vegan. While we care deeply about our environmental impact and we are strictly against animal testing we aim to be as inclusive as possible with our wider audience, not all of whom are vegans but to whom these issues are equally important. Seren Londons cosmetic collection include:

Vegan makeup brushes

Nail polish, two phase nail polish removers and nail accessories

Seren London Makeup collection

Seren Scents

Seren Scents is an ethical, cruelty free and Vegan brand house based in London that specialises in cosmetics, men’s grooming and sun care. Our vision and greatest strengths have always been uncompromising product quality and the strive to make beauty affordable and cruelty free.