Wembley, United Kingdom, October 2020 – Seren Scents London is delighted to be this year’s recipient of the Greater London Enterprise Award for Best Cruelty-Free Cosmetics Supplier – UK. As a trusted brand house and distributor for ethical, vegan products in the UK and as well for international markets, we greatly value this recognition and accolade, as it highlights our contribution to the economy of the bustling metropolis of London. The Greater London Enterprise Awards was created to explore the role of small businesses as the ‘backbone of a society’s prosperity and long-term economic stability’.
It is with dedication to our brand ethos of ‘cruelty free beauty’ and towards providing our consumers with affordable vegan cosmetics, sun care and men’s grooming products, that we continue to strive even as the impact of COVID-19 causes social and economic upheaval, globally. Over the last five years we have focussed on growing our business both locally and internationally. We are proud to be listed in major supermarkets, retail chains, independent stores, department stores and pharmacies.
“My driving passion has always been to make a difference to the environment and to make cruelty free products affordable. It is through making vegan, high quality and cruelty free products accessible to everyone that we can create a movement and offer all consumers an option to move towards a much healthier and greener lifestyle,” says Rukshan Warnacula, Director Seren Scents London.
Seren London, Barbology London and Caribbean Breeze are all certified by the UK Vegan Society, which does strict manufacture and ingredients evaluations and certification to determine that products are not tested on animals and that there are no ingredients derived from animals. We are proud to be working with some of the leading retail chains such as TJX, Marshals, Winners, Beauty Base, Fortuna to name a few. Thanks to this recognition and positive feedback from our loyal customers, we are excited for our brands during the year ahead, as we are looking to expand to all high street retail stores and supermarkets. The Greater London Enterprise Awards is presented by SME News, to ‘encompass the multitude of innovative and vibrant business industries which allow the UK’s capital city home to host one of the most diverse economic communities on earth’. An SME is a small or medium-sized enterprise that generally has fewer than 250 employees and a turnover of less than €50 million according to the EU.