Vegan beauty routine with Seren London


Seren London is an ethical beauty brand that will be your perfect vegan beauty routine partner. Providing affordable quality vegan products, the brand has helped vegan skin care products become more mainstream and accessible to a greater number of consumers who were not sure how to start their vegan skin care journey.

Benefits of Vegan Skin Care

Even those who do not live a vegan lifestyle adopt a form of veganism in different areas of their lives. Opting for a vegan skincare routine is such an area where you can make a change, not only because it is good for the animals and planet but also because vegan skincare products are genuinely good for you.

Made from plant based natural ingredients vegan skincare products provide all the natural goodness found in nature. With no added chemicals or nasties your skin benefits from the rich vitamins and antioxidants found in plants. As they have no animal derived ingredients such as gelatine, vegan products are cleaner and healthier than most mass produced products and more sustainable as well.

With no synthetic chemicals vegan products are good for all skin types, especially sensitive skin as it soothes, nourishes and protects the skin. Cruelty free skincare means no animals suffered while it also contains no chemicals like parabens and sulphates. Thanks to their cleaner manufacturing process they are genuinely good for the skin, unclogging pores, nourishing and protecting. These ethical brands also opt for eco-friendly and sustainable packaging which means they are better for the planet and environment as well.

Vegan Skin Care Products from Seren London

As a beauty brand Seren London created a bridge in the ethical beauty brand market, providing top quality products at affordable prices. In continuation of its dedication and commitment to providing vegan and 100% cruelty free products with completely recyclable material, Seren London continues to work closely with the Vegan Society to trademark all of their products as vegan.

What you can expect from a Seren London product:

  • Certified vegan
  • 100% cruelty free and ingredients that has not been tested on animals
  • Premium products at affordable pricing
  • Quality packaging and material
  • No harmful ingredients such as parabens and chemicals
  • Made from a pure blend of natural ingredients

Building a vegan skin care routine with Seren London

As a conscious consumer who has made the choice to adopt a vegan beauty routine and enjoy its incredible benefits, building a routine with Seren London is simple. The brand offers a variety of products from vegan cleansers to vegan moisturisers to vegan beauty accessories.

The first step in your skincare routine would be to use vegan cleansers to purify your face and use the vegan moisturiser to keep it soft and supple and as the base for your makeup.

Take your pick from the enticing quality vegan products that the brand has to offer such as full coverage lightweight foundation, to blush, mascara, eyeshadows and nourishing lipsticks in a range of shades to suit all skin tones. You can also choose to line your lips with a soft lip liner deliciously named tiramisu or define your eyes with the long lasting liquid eyeliner.

Home manicures are made easy with the range of long lasting nail polish and gel nail polishes along with vegan top and base coats. Professional looking nails are yours with ease thanks to these nail colours that actually help nourish your nails. Use the vegan cuticle oil to keep your nails and cuticles in top condition.

Keep your hands soft and nourished with the vegan shea butter and white tea hand cream and your lips supple with the organic Moroccan argan oil lip balm that holds moisture for deep hydration. It also provides a natural plumping effect.

To complete your transformation to a vegan beauty routine then it is important that you gradually switch to vegan make up accessories such as brushes and nail files. Seren London also provides good quality vegan accessories that are not only ethically made but aesthetically pleasing as well. They will definitely make all the difference to your beauty routines.

Things to look out for when purchasing vegan skin care products

If you are thinking of making the change to vegan beauty care then the below points will help ensure you are on the right path. As with anything there can be brands that claim to be vegan and cruelty free but closer inspection will show the claims are not strictly accurate.

  • Check for vegan certifications such as the Vegan Society and Vegan Bunny
  • Check the website for ingredients
  • Check if chemicals and preservatives are used


Adopting a vegan beauty routine is a step towards achieving beautiful and healthy skin while doing your part for animals and the environment. Thankfully, today it is not difficult or expensive to move to vegan beauty and skincare products and as information is readily available we can make informed choices. You can make your switch gradually and build up your routine over a period of time. Over time the investment you make in your vegan beauty will more than prove its return as your skin begins to glow with health.

Seren Scents

Seren Scents is an ethical, cruelty free and Vegan brand house based in London that specialises in cosmetics, men’s grooming and sun care. Our vision and greatest strengths have always been uncompromising product quality and the strive to make beauty affordable and cruelty free.